CRUELTY FREE MAKE UP




When we are brushing our teeth, doing some laundry or applying some new shiny lipstick, usually the last thing on our mind is animal suffering. But unfortunately, a lot of industries still test their products on countless animals every year. As a consumer, we have the power to decide which brands we support: the ones who go out of their way to stop animal cruelty or the ones that benefit from the unawareness of the public. And animal testing doesn’t just apply to makeup and beauty products. It also goes for toothpaste, soap and cleaning products. We all use those products every day, which is why we should take some time to inform ourselves, how those products come to be. There are great brands out there, that have invented new ways to make sure, that the ingredients in our products are safe. For the beauty products, you can find lists and vegan guides in the links below:

English resources: 

German/Austrian:

Information on animal testing (with graphic footage video)


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